Harry Kane Invests in Functional Drinks Brand Vital

England football captain Harry Kane has become a shareholder in British functional drinks brand Vital. Known for zero-calorie, zero-sugar beverages made with 100% natural ingredients, Vital's range includes vitamin waters and gut health sodas. With listings from 15 contract caterers, the brand aims to expand globally. Kane supports their mission to simplify and scale healthy functional drinks.

For the British functional drinks brand Vital, a significant boost has arrived in the form of England football captain Harry Kane becoming a shareholder. The Bayern Munich striker has taken an undisclosed stake in the company, aligning with its mission to simplify and expand access to clean, functional beverages. Vital is known for its zero-calorie, zero-sugar drinks made with 100% natural ingredients and no artificial sweeteners.

Each 330ml serving includes 13 essential vitamins, live cultures, and 7g of plant fibre. Popular flavours include lemon and lime, strawberry and yuzu, peach sparkling water, and orange gut health soda. Currently supplied to about 15 contract caterers, Vital is making waves in foodservice by competing in the vitamin water, gut health, and natural energy drink markets.

Founder Al Duffield welcomed Kane’s involvement, stating that the football star embodies health, performance, and values-driven leadership—qualities that align with Vital’s goals. Kane expressed excitement about joining the brand, noting its clean ingredients and international growth plans. With Kane on board, Vital aims to scale further and become a go-to name in the functional drinks space, bringing clarity and trust to an otherwise crowded and fragmented market.